Illustrative example
- 1BetImprove onboarding.
- 2EpicCreate a simpler onboarding experience.
- 3WorkResearch, design, engineering, and QA.
- 4ReleaseLaunch the new onboarding flow.
03 / Execute
A decision doesn't create value until something happens because of it.
decidest connects your bets to the work required to make them real, keeping the original purpose visible as your team moves from intention to execution.
Connect each bet to the projects, epics, tasks, and releases needed to deliver it.
The specific structure depends on your team's workflow. The important thing is that the work remains connected to the decision behind it.
Illustrative example
Project management tools help teams organize and deliver work. decidest connects that work to the expected outcome.
A task might say
“Build simplified onboarding.”
The connected bet explains why
“Increase onboarding completion from 60% to 75%.”
That context helps teams understand the purpose behind their work and keeps delivery connected to the original goal.
Your team shouldn't have to abandon its existing tools to make better decisions.
Connect supported project management and engineering systems so bets and execution can stay linked.
Illustrative example
What stays connected depends on the systems you use.
When the work is released, return to the prediction that started it.
Did the expected metric change? Did customers respond differently? Did the business benefit match the original expectation?
Keeping the bet connected to execution gives you the context you need to evaluate the result.
Shipping gives you the chance to return to the prediction that started the work.
The next step is comparing what you expected with what actually happened.
Connect what your team delivers to what you're trying to achieve.